Lightning & Thunder: The Launch of Lowcountry Cigars

Johnny Clarkson & Okeeba Jubalo

In an exciting milestone for the Lowcountry and beyond, two Black entrepreneurs are redefining the premium cigar experience with the launch of Lowcountry Cigars. Johnny Clarkson and Okeeba Jubalo have combined their expertise, passion, and vision to bring a brand that celebrates culture, luxury, and community.

Johnny Clarkson, a true “Cigar-preneur,” has been a driving force in the boutique cigar industry for over a decade. From his formative journey to Nicaragua to launching more than 50 minority-owned brands, Clarkson consistently merges cultural immersion with entrepreneurial vision. Known for co-founding the region’s only cigar and BBQ festival in partnership with UpInSmoke Atlanta and Harley-Davidson, his work sets the standard for lifestyle branding and immersive experiences. Today, he continues to champion economic equity and representation in the industry, mentoring the next generation to ensure they become power players in the premium cigar space.

“Collaborating with Okeeba to create Lowcountry Cigars has been one of the most fulfilling moments of my career,” Clarkson shares. “The entire process has been a deep dive into the rich history of Charleston. I’m proud of each blend and the stories they tell. Every aspect of this brand is bespoke, perfectly weaving together the elevated lifestyle experience of fine art, fine cuisine, and proper cigar pairings.”

Joining him is Charleston native and North Charleston cultural icon Okeeba Jubalo, founder and executive creative director of NobleSol Art Group. Jubalo brings an appreciation for the art of living well, embracing the luxury, relaxation, and ritual that comes with smoking fine cigars. For him, Lowcountry Cigars represents more than flavor—it’s a lifestyle that honors culture, leisure, and community in equal measure.

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Okeeba Jubalo & Johnny Clarkson

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“This collaboration is a natural next step,” Jubalo explains. “As a pioneer in the arts and cultural industry, I’ve always respected what Johnny has accomplished in Atlanta and beyond. Together, we are creating three unique cigar blends that honor my Gullah and Lowcountry heritage. These cigars are a powerful celebration and a gateway into my world of fine art and culture.”

Together, Clarkson and Jubalo are making history. Their collaboration underscores the importance of Black ownership in spaces historically dominated by others, while elevating the cigar experience in the Lowcountry with sophistication and cultural pride.

Through immersive events, curated experiences, and expert craftsmanship, Lowcountry Cigars promises not just a product but a statement: these Black entrepreneurs are building their own table with matching seats, setting trends, and shaping the narrative of luxury lifestyle brands in the South.

Stay tuned for upcoming events that highlight the artistry, culture, and lifestyle behind the Lowcountry Cigars. The brand will officially launch exclusively at the Global Art Fair on October 25.

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